Thanksgiving Creative 2022

The Challenge: For Magnolia Bakery, Thanksgiving and selling pies is the beginning of our holiday season. We were asked to find a creative way to celebrate the pies that everyone already knows and loves.

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The Solution: We created a vibrant color palette and enlisted some of our own bakery employees to showcase our pies. These things combined, created an energy in the final assets that really made you crave our pies. From emails, paid ads, and in-store signage, every touch point had an elevated, celebratory look at feel. 

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My Role: Creative Lead / Designer: Shelby Goodwin / Photographer: Biz Jones