ABOUT

I am very passionate about brands and how they come to life through a creative lens. Over my career, I've elevated the role of design across consumer touch points, ranging from retail design to brand design. Have lots of experience working cross-functionally, delivering strategic design solutions and helping to bridge the gap between experience design and packaging. 

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Currently, Creative Lead at Magnolia Bakery where I'm responsible for leading a team to deliver the creation and development of all content across channels.


Most recently at PepsiCo, I was the lead designer for bubly sparkling water, leveraging a 360 degree approach to design - inclusive of things such as packaging, innovation and campaigns. One of my favorite projects to work on was the limited time bubly holiday flavor with Michael Bublé. I've also successfully launched bubly bounce, new flavors, and a mixology platform to help grow the brand. Prior to PepsiCo I was at The Hershey Company, where I led strategic design for Hershey’s Kisses, Cadbury in North America and Hershey’s Chocolate World. Yes, the streets smell like chocolate! 


I have a Bachelor of Science degree in Graphic Design from California University of Pennsylvania. Staying connected to the design community and being inspired by those around me is so important. When I'm not creating, you can find me randomly walking around NYC, meditating, or visiting my family in Pittsburgh, PA.