ABOUT

Currently Creative Lead at Magnolia Bakery, Desiree is a brand and design leader specializing in bringing consumer brands to life across packaging, retail, and digital experiences. She leads cross-functional teams to deliver cohesive, 360-degree creative - from campaigns and product launches, and partnerships to in-store environments and CPG innovation, including the expansion of Magnolia Bakery into packaged goods.

 

Previously, she was a Brand Designer at PepsiCo, where she led design for bubly sparkling water and contributed to brands like LIFEWTR and Aquafina, driving innovation, new product launches, and integrated campaigns. Earlier in her career at The Hershey Company, she led strategic design across iconic brands including Hershey’s Kisses and Cadbury North America, with experience spanning packaging, retail experience, and global brand development.

 

With a foundation in graphic design and a passion that sparked early in her youth, she brings a thoughtful balance of creativity and business strategy to her work. She holds a Bachelor of Science in Graphic Design and continues to stay inspired through painting and exploring creative communities.