Magnolia Bakery Brand Refresh Launch Assets
The Challenge: April 2022, Magnolia Bakery announced it's rebrand done by JKR to the world. With this exciting news, ahead of launch day the design team had to leverage the new look and feel across multiple touch points including paid ads, billboards/wild postings, packaging, influencer kit, in-store signage, website, uniforms, etc.
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The Solution: With a whole new design system in hand, we looked for the best way to use each asset. Photography, typography, colors, pattern, tone of voice, illustration - we really had endless things to utilize. In each item or thing we were designing, we had to find the best balance of all the elements together and ensure that everything had that perfect touch of whimsy.
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My Role: Creative Lead / Designer: Shelby Goodwin
