Magnolia Bakery
2024 Holiday

The Challenge: Holiday at Magnolia Bakery is our biggest campaign of the year, where the team is challenged to develop a 360 degree campaign. This campaign is also shared with all of our international franchise partners. Focusing on our store environment first, then branching out into DTC and digital messaging, the goal was to highlight Magnolia Bakery as the premium gifting destination.

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The Solution: After a couple brainstorm sessions, we landed on the idea of a sugarplum holiday, leaning into a purple theme. Inspired by the nutcracker, we created some whimsical illustrations and unique patterns that could be used throughout the marketing. In-store we hung up large bows and displayed hanging illustrations to bring the same feeling to a physical bakery. This was also the first year we designed a unique holiday pudding cup for our bakeries.

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My Role: Creative Lead / Associate Designer: Jami Palmer / Production Artist: Samayra Williams / Lifestyle Photography: Paul Sirisalee / Decoration Install: Duggal Visual Solutions