bellini bliss bubly

The Challenge: The design team was asked to create a limited time, season relevant flavor. Bellini bliss bubly would be launching in the summer and is the first tri-blend flavor that bubly has created. The team really wanted to differentiate this flavor and create a desirability around it, while also leaning into the mixology space.

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The Solution: We leveraged ombre triblend colors for the perfect tropical vibes and to cue the peach, pineapple, and mango flavors. Other design elements such as the sunshine smile and palm leaves on the top of can, give that extra hint that is a limited time offer. Finished off with a sunshine emoji tab, also a bubly first, as typically it's a 5 letter greeting. But is there any better way than to be greeted by sunshine? We were also able to do a lifestyle specific shoot to play up the mixology and recipe platform the team wanted to build. 

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My Role: brand designer, worked with photographer Davide Luciano on lifestyle images.